As Brilliant Connection’s PR Manager, Gak is responsible for Brilliant Connection’s communications and brand representation in the marketplace. He develops strategies and programs for communications, branding, events, promotions, and media/public relations. His expertise extends the Brilliant Connection brand to all areas of the company including community relations, proposal development, human resources, recruiting, and client project activities.
Gak provides marketing knowledge to Brilliant Connection with over 16 years of experience in the event organization industry. Prior to joining Brilliant Connection, Gak held various sales and marketing roles working for teams and management in client services projects. This included organization change communications as well as marketing programs to communicate with the current client base. Gak has developed and implemented strategies for tradeshow promotions and inside sales communications, and managed targeted marketing campaigns and client communications.